I came across this article.
(excuse my writing, i just speed write cause i don’t have the time to proofread.)
It is a bit long but i found it to be very informative about how an organization like Apple works. I love their twist of words saying Apple = Innovation. Which could be true, but one thing they did not mention and this refers for most corporations is passion. Look at Nike, most of the people who work at Nike run as a way to relax. Nike looks for employees that are active because they are their best consumers of products. In theory, corporations need to hire people who love their activities that the company produce but are never satisfy with what current products are doing for their activities’ satisfaction. It is part of evolution, we can not make or design the perfect product without mistakes, errors, deadends. A product to become “perfect” will need to go through several stages to help designers and coworkers (personally i think everyone is a designer if they have passion) to understand their confusion and to realize a better vision.
Most people talk talk talk… for my background of german traits, we don’t talk…. we do… talking is a bit abstract to make into action. And talkers need designers cause designer does both. talk and do, or another words they talk and “doodle.” Sketching is way to bridge the talkers with the doers. As an artist starting in a school like risd, they love to “TALK” and it does not matter as a student – how unskilled their project looks, they want to see the idea in the project. They value talking with a twisted balance of doing. So for 18 years of “doing habits” i had to retrain my thinking to talk about the idea.
so for most organizations i feel they been in to many talking situations with no bridge between what they are talking about and what they are actually doing. Apple succeeds at this balance, and it does not matter if you the consumer love the product or hate it, as long as your employees love what they are producing that is most important, cause they will use viral marketing getting their friends to buy the product and their friends and their friends. etc etc.
This explains why our American auto industry sank… their employees never took pride in their work and get their friends to buy the products they built.
my rule of thumb, you should not look for smart people. you need to find passionate people with sharp minds.
they will have plenty of fuel to keep their energy going and they are sharp to pay attention to details with questions.
via You Can’t Innovate Like Apple — Product Management Training, Product Marketing Training by Pragmatic Marketing.
