I don’t know. personally I really think to be innovative is to being stupid at times. Not trying to think but letting it happen and observe the errors of your actions. Planning can get you so far. Good planning requires the data you have collected from past projects and industry measures. Innovation is not about planning. To be innovative is to being watchful of what you are doing and why you are doing it. SO in theory, smart people should watch the stupid people based from the advertisement of diesel’s Just be stupid campaign.
Over all i love it, but also it has truth to what we are experiencing today in this world. Getting the top grades or into the top school does not cut it anymore. Getting a degree in one area does not mean you are working at a job relating to your degree. I see many countless designers not getting the “stereotypical” design jobs. Does it mean they are still “designers”. No. it means that the world is changing and half the industry does not know what to do.
there are times the movies hit it just right to make a point about why we design. Though, movies likes to make the normal extreme for the entertainment purposes.
but the link below is another designer making a concern point about why we need to make the experience or product as real and true to the picture or feel.
I am doing logo trending… cause well, we are in a great year of reconstruction. That is what i call it, i don’t see it as a recession but a great confusion of what to do. people are reformatting themselves everywhere you go, including me. (this also includes people who do have jobs, cause like me, we are seeing changes everywhere and we don’t wish to be left behind.)
companies are changing their logos, even to the point that walmart has change it branding to the “great value” logo. I think they realize that the philosophy of costumer is always right has gone past its limit and backfire on them.
Now they are taking that Target like approach to give their consumers some “direction” or helpful decision tips.
The power of language! it is a cool experiment that this designer did to see how demanding you have to be to get followers on twitter. WOW…. maybe i should open up more instead of holding myself back.
This i have to say is the BEST brand logo remake I have seen today! this represents the 21st logo design. very sync with energy….
At the center of Avid’s brand identity is a new logo composed of simple geometric shapes derived from the buttons, icons and markers that consumers and professionals recognize as fundamental to the digital audio and video solutions they use every day to enable their creativity. The new logo forms a visual connection to iconic shapes that represent “volume up, volume down, play, pause, record and forward,” signaling a unification of the company’s core audio and video offerings. The distinctive mark also spells out the company’s name in abstract letterforms.
Take the time to go through the slides. i know there are a lot, but most of the slides are just pictures. This is one of those slides that makes you look at your own work at a different light considering how we express contents to our viewers. And how we should communicate that content with various resources.
The idea of looking at trends in our profession speak directly to the idea of content strategy. It’s a “beyond the document” look at how we create and deliver content to various audiences. It’s about content re-use and single-sourcing, about content management, about filtering content, about creating better ways to serve content consumers. It’s also about how social media has raised the bar, and how consumers will take matters into their own hands if we don’t step up to the plate.
Service design, while often talked about in academia, is getting more and more attention from design companies and service providers, as the impact of experience design has been proven to increase customer satisfaction and brand perception. This isn’t to say that service design is only about the customer’s experience; while that’s a big part of it, service designers also look at the delivery of the service, its operational efficiency, and its scalability from a design point of view. They focus on designing both the overall service, an intangible exchange like using a bank account or renting a car, and each of the touch points within the service, which may be tangible products like a bank statement, website or or rental car. Service designers map the way that a service is experienced over time and each of the interactions within the experience.
list of priorities towards good service design:
IMMEDIACY
CO-CREATION
VOICE
EXPERTISE
CUSTOMIZATION
This is a good article that helps me to understand in detail about service design. heck i never got a degree in “service design” but for many people how can you say that you got a degree into that field. This field comes with experience when working in multiple backgrounds…
this is a quick information blog of blogs. A simple collections of oxcullent findings out on the web.
(currently I am shifting gears about how this blog will evolve. For quick and updated information there are links in the info section - google reader and twitter)
