I don’t know. personally I really think to be innovative is to being stupid at times. Not trying to think but letting it happen and observe the errors of your actions. Planning can get you so far. Good planning requires the data you have collected from past projects and industry measures. Innovation is not about planning. To be innovative is to being watchful of what you are doing and why you are doing it. SO in theory, smart people should watch the stupid people based from the advertisement of diesel’s Just be stupid campaign.
Over all i love it, but also it has truth to what we are experiencing today in this world. Getting the top grades or into the top school does not cut it anymore. Getting a degree in one area does not mean you are working at a job relating to your degree. I see many countless designers not getting the “stereotypical” design jobs. Does it mean they are still “designers”. No. it means that the world is changing and half the industry does not know what to do.
oh well.
