Take the time to go through the slides. i know there are a lot, but most of the slides are just pictures. This is one of those slides that makes you look at your own work at a different light considering how we express contents to our viewers. And how we should communicate that content with various resources.
The idea of looking at trends in our profession speak directly to the idea of content strategy. It’s a “beyond the document” look at how we create and deliver content to various audiences. It’s about content re-use and single-sourcing, about content management, about filtering content, about creating better ways to serve content consumers. It’s also about how social media has raised the bar, and how consumers will take matters into their own hands if we don’t step up to the plate.
