Today is a new addiction for myself – access to sloan review achives…. it all started for a simple random interest search for brainstorm tactics… LINK
but i discover this article which i will state some qoutes but can’t show it all cause of copyright issues…..MIT got all angles covered….
“One of the reasons that recommendation offerings are proliferating is that consumers today are overwhelmed by “the paradox of choice” — so many choices to make, and no easy way to distinquish among the offerings. Producers face the opposite problem: They need to make wise investment decisons in a world cluttered with cultural products. They seek to mitigate the increasing risks of developing and distributing new offerings. For both consumers and producers prediction and recommendation capabilities are particularly important today.”
This is a problem considering that manufacturing capablities are moving faster and faster and apply cheaper solutions to building products…we are then flooding our market with products that people literally need to be “emotional moved” by the branding and graphics—statements like—”I must be the first to have it” (us youngster’s say) or “Oh i should get that, my friend was telling me about it the other day” (the older generation say). but i must say, this article is a great at pointing what the book “paradox of choice” is about. For the product industry it is a must read.
